Meet Verizon’s new channel chief, who is focused on partner profitability, market-share growth and expanding the company’s ...

The growth of the e-commerce industry has resulted in the need for ever-evolving marketing strategies. Now, without a strong channel strategy, storefronts will fall behind their competitors. For small ...

Today’s online retailers face an important decision: which channels they should sell on. Should they only sell direct-to-consumer (DTC) via their website, rely on established marketplaces like Amazon ...

Multi-Channel is a hot topic among retail research firms who note that best-in-class retailers are pumping up their efforts to reach today’s consumers in the most comprehensive manner. Aberdeen and ...

Censys unveiled an expanded channel program Tuesday that includes a major shift in its sales strategy in the direction of partners, with the aim of accelerating growth for its Internet intelligence ...

To help make sense of this changing landscape, Kellogg Insight interviewed Jim Lecinski, a clinical associate professor of marketing at the Kellogg School, and a former Google vice president of ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

For years, we’ve operated under the assumption that a large part of customer satisfaction stems from offering a wide array of contact channels. The prevailing wisdom has been that customers want ...

I think it’s no surprise that Covid-19 lockdowns helped incite the dramatic growth of omnichannel businesses. Or that lockdowns advanced the omnichannel approach among companies that typically used ...

The solution is creating a strategy that allows your business to focus on multiple channels simultaneously. It’s proven that companies that use a cross-channel marketing strategy are able to retain ...