"When a global brand makes any changes to its identity, it's always met with a mixed reaction from the design community, and ...

Coca-Cola is one of the world’s most widely recognized brands. Its global reach, spanning more than 200 countries, was the theme of a 2020 commercial that showed families drinking Coke with their ...

Coca-Cola has been given a complete design overhaul by Jones Knowles Ritchie, amplifying the brand's most iconic assets. The brief was simple: "Make Coca-Cola more Coca-Cola." This meant bringing ...

The Coca-Cola Company’s announcement that Muhtar Kent will step down as CEO and be succeeded by James Quincey confirmed a scenario that’s been expected since Quincey was promoted to president and ...

Fanta was created in Germany in the 1940s when Coca-Cola faced a major challenge.

As AI makes it easier than ever to generate new creative, the company is betting that consistency matters more than reinvention.

Coca-Cola’s organic revenue rose 6% in the second quarter, driven by 2% growth in price/mix and a 4% increase in concentrate sales. Comparable operating profit grew 9%, as margin expanded 90 basis ...

We plan to maintain our $94 fair value estimate on wide-moat Coca-Cola Femsa KOF after absorbing the bottler’s better-than-expected third-quarter results, with revenue up 10% and adjusted net profits ...